Hello friends. I know it has been awhile since I’ve had a handle on this business blog, but things will be changing soon. Before I get into that, I suppose I should cover everything that Lost Cause Revival has accomplished in 2014. Being such a young business, LCR has had a year of many “firsts” and fumbles, but that’s what made 2014 special.
These are the items from LCR that got sent to new homes!
2014 in Review for Lost Cause Revival:
~Designed and printed first set of business cards
~Staged first photoshoot
~Opened the Etsy shop!! (HURRAY!!)
~First sale!
~First custom piece!
~Got featured on the Patriot Pages news site
~Participated in Wounded Warrior Project 5K raffle by donating items
~Sold first out-of-
state order!
It’s not a long list, but it’s significant one. I’ve wanted to share my work for years, and it’s crazy to think that Lost Cause Revival is actually a thing now. I have a shop. I sell my work. Mind blown. 2014 has been a crazy year.
With that being said, 2015 is going to be even better. Thanks to better planning on my part, I feel better prepared to handle ventures and reach my goals.
I drafted the goals in my handy dandy notebook that I keep Lost Cause Revival everything in.
Here are some of Lost Cause Revival’s 2015 Goals:
~Have a booth at a craft market/festival
~Create and list new items each month (and everything that comes with that, like regular photoshoots and such)
~Stick to plans for the LCR blog (don’t give up!)
~Create regular newsletters to send to those interested
~Sell at least three items per month
~Experiment with new materials and techniques
~Collaborate with local businesses
~Be a part of a creative community (don’t be an island!)
~Build relationships with customers
I feel like I should explain my reasoning, so here we go.
Have a booth at a craft market/festival: I’ve always been drawn to crafts/art festivals and seeing the wide variety of artisans coming together. There is something inherently exciting about it, and I’ve always known I wanted to participate in such an event. Now, as a business, I can really see the potential to make wonderful connections. Meeting fellow artisans would be such a blessing, especially for someone just starting out like me. I take all the advice I can get. Making connections with interested customers is also EXTREMELY valuable. People specifically come to the festivals to buy handmade things, right? Representing at an event like that would allow me to have face-to-face discussions with potential customers and connect at a personal level. This is a really important goal to me, so I will be pressing to follow through.
Create and list new items each month: Because I’m a full time college student, time is something I have to manage very carefully. I think that setting specific dates for making items, staging photoshoots and listing new items will be really helpful for my schedule. Creating is my favorite part of Lost Cause Revival, and I wasn’t able to make as much as I wanted these last few months because of lack of planning. Plus, generating more content (oh no, my technical side is showing) brings Lost Cause Revival to a larger group of people. It will be challenging, but I will strive for this goal.
Stick to plans for the LCR blog: So you all may be familiar with my LCR blog plans and failures in the past. First, I neglected the blog altogether because of lack of planning (I’m sensing a trend here). Then, I overcommitted to a huge blog plan: three posts a week. I don’t know how I thought I could handle that with 17 credit hours at school… Oy vey. Anyways, the NEW PLAN is two posts a month—specifically the first and third Tuesday of every month. I already have the year’s worth of posts planned, so I’m already one step towards this goal! I’m super excited for everything I have to share with you!
Create regular newsletters to send to those interested: I’ve been told from the start that newsletters are invaluable to small businesses, so I’ve done some research. It seems like a good venture to invest in. If all goes as planned, I should be able to let people sign up for the newsletter if they are so interested. As for scheduling, I’m planning on once a month. The newsletter should include new listings, any events Lost Cause Revival will be at (fingers crossed), a blog post roundup, and special offers and such. I’m not limiting myself to those, but it’s a good start.
Sell at least three items per month: While this does sound like a goal I can’t really control unless I force people to BUY MY CREATIONS (dammit), I mean it as more of a marketing challenge to myself. It’s hard being a tiny voice in the Etsy marketplace of so many talented artisans, so I’m hoping to find creative ways to put my creations in front of people. That’s all. There are many ways, and I hope to explore them. I hope this physically measured goal can be reached (please). I kid, I kid.
Experiment with new materials and techniques: As I said before, creating is the absolute best part of operating Lost Cause Revival. I LOVE learning new techniques (or inventing versions of them) (*hair flip*) because it is creatively fulfilling. Experimenting with new (to me) materials has the same effect. I love it when people give me a materials to work with, and I have to figure out what to do with it. I don’t often make designs ahead of time. Most of my work is just me experimenting with materials from my collection. Holding chopsticks in my hand and wondering how to make them into jewelry is as thrilling as holding a pen to a blank page for a writer or holding hands over a piano for a composer (in my humble opinion). So this is more of a personal/business goal that a solely business goal. Oh, how things intertwine.
Collaborate with local businesses: I have always been invested in supporting local businesses. Seeing people so passionate about their work and hearing their stories in person is so inspiring to me. I think some sort of collaboration (whether big or small) would be really awesome. End of story.
Be a part of a creative community: I suppose this could be included within a few other goals, but oh well. Being an introvert with an online business, it’s really easy to become an island. It’s also pretty lonely and unfulfilling. Though being my upcycling self, I would probably make jewelry out of old coconuts or something… Anyways. In 2015, I want to be a part of some sort of community, whether it is chatting regularly with local Etsy artisans at craft fairs or mustering the courage to speak up in the Etsy team I am a part of (Etsy Recycler’s Guild) or joining similar teams. I want to make connections, build relationships, and learn things. I really hope I can make this one work.
Build relationships with customers: Again, it’s more difficult to reach people through a screen. I’m going to continue doing what I can to build positive seller-customer relationships. My work is handmade, and I want to keep my business relations personal as well. Lots of my sales as of yet are from people familiar with me (Kaylie) as a person, and that’s great. However, my goal is to connect with people interested with my work who don’t know me. I have some vague plans for this, and it will be a work in progress to be continued as long as Lost Cause Revival is operating.
So, if you’re still reading, thank you for sticking around. It means more than you think that you would listen to my goals. I’m excited for this new year and the adventures it will bring. I’ll see you in 2015.
~Kaylie
Lost Cause Revival 